3TS Fund invests in leading Turkish premium dating business, eCift.com

For Release: Istanbul, 30 November 2011

3TS Fund invests in leading Turkish premium dating business, eCift.com

3TS Capital Partners, the Growth Capital Investor for Central and Eastern Europe is pleased to
announce that its Technology in Central and Eastern Europe Fund S.C.A. SICAR fund invests in Elit
Teknoloji A. Ş. the owner of eCift.com (“eÇift”) the market leading Turkish language premium dating
platform by acquiring a minority stake in the business through a capital increase. The Istanbul Venture
Capital Initiative (“iVCi”), Turkey’s dedicated Fund of Funds, co-invests with 3TS Capital Partners in
the transaction. The business will receive 3 million Euro fresh equity from the investors.

eÇift was established in 2009 by serial entrepreneurs Tamer and Akgün Kulmaç and Janset Çelik to
serve Turkish speaking users looking for the right partner in a serious relationship. In 2010 the
business received equity financing from business angels; participants included b-to-v Partners AG,
Parship.de co-founder Konstantin Urban and Hotel.de founder Stefan Morschheuser. By now eÇift
became the leading Turkish language premium dating platform with more than 1.5 million registered
users and cash-flow positive operation. The current investment will be used to speed up growth and
cement the leading position on the market.

Technology in Central and Eastern Europe Fund S.C.A. SICAR, informally known as 3TS Cisco
Growth Fund, was established in November 2007 as a venture capital fund in which Cisco invested as
the anchor investor. The Fund primarily targets growth capital investments in technology, media and
communications companies across Central and Eastern Europe.

“eÇift is a solid, well-managed, fast-growing business in a still underserved segment of the Turkish
online world. We are happy to support its further development and have confidence in its continued
success.” commented Mr. Jozsef Köver, Partner of 3TS Capital Partners.

“eÇift welcomes 3TS Capital Partners on board. Their support further validates our efforts in building
this business and serving our users with a good quality premium product. With the help of this
investment we’ll speed up the development eÇift so we can offer our products to more users in Turkey
and elsewhere,” added Tamer Kulmaç, founder of eÇift.

About 3TS Capital
3TS Capital Partners (www.3tscapital.com) is a leading private equity and venture capital firm in Central and Eastern Europe
operating in the whole region through offices in Budapest, Bucharest, Prague, Vienna and Warsaw. 3TS targets investments
in growth sectors including Consumer & Services, Media & Marketing, Technology & Telecoms and Energy & Environment.
3TS Capital Partners, 3TS and the 3TS logo are registered trademarks or trademarks of 3TS Capital Partners Ltd. and/or its
affiliates.

About Elit Teknoloji A. Ş.
Elit Teknoloji owns and operates eÇift the leading premium online matchmaking and serious dating service in Turkey. Using
a scientific and unique personality test, eÇift produces a personality profile for each of its members which enables the service
to recommend potential partners to each other. eÇift was founded by serial entrepreneurs Tamer and Akgün Kulmaç
previously Co-Founders of sevenload.com and Janset Çelik.

About iVCi
Established in November 2007, Istanbul Venture Capital Initiative (iVCi) (www.ivci.com.tr) is Turkey’s dedicated fund of funds
and co-investment program. Total fund commitments amount to EUR 160 million from public and private investors including
the Small and Medium Industry Development Organisation of Turkey (KOSGEB), the Technology Development Foundation
of Turkey (TTGV), the Development Bank of Turkey (TKB), Garanti Bank, the National Bank of Greece Group (NBG Group)
and the European Investment Fund (EIF). EIF is the adviser to iVCi.


 

Press Contact eCift:
Tamer Kulmac
Tel:+49 221 272 34 88 2
E-Mail: tamer.kulmac(at)ecift.com