Online fashion retailer ZOOT secures EUR 5.5 million from 3TS

For Release: January 21, 2015

Online fashion retailer ZOOT secures EUR 5.5 million from 3TS Capital Partners to continue regional
CEE expansion

ZOOT is a well-established and rapidly growing online fashion retailer headquartered in the
Czech Republic
New investment from 3TS Capital Partners will help further CEE regional expansion of ZOOT
PRAGUE, Czech Republic – 21st of January, 2015

3TS Capital Partners, one of the leading venture capital and private equity firms in Central and Eastern
Europe, today announced the signing of an agreement to provide EUR 5.5 million funding to ZOOT, a
leading online fashion retailer in the Czech Republic operating also in Slovakia.

ZOOT will use the funds to accelerate the expansion of its business, double the turnover on annual
basis, broaden the range of offered goods as well as extend the network of its Try & Buy stores. The
investment was executed via the Dutch holding company ZOOT B.V. and the founders are retaining
the majority stake in the company.

In the Czech Republic the size of the fashion market is over EUR 2.2bn, but today out of that only 5%
is executed via online channels. By 2020 the online channel is estimated to reach around 15% share.
ZOOT, as a representative of a “new fashion”, is going to accelerate customers’ behaviour and teach
them how to shop fashion online. ZOOT has also very ambitious plans – it aims to at least double its
turnover each year and to successfully compete with traditional established fashion chains.

Headquartered in Prague, ZOOT is currently the fastest growing multi-brand ecommerce business in
Czech and Slovak Republics. The company offers more than 250 fashion & design brands with over
seven thousands different products of inventory in own warehouse. One of the most important parts
of ZOOT’s business is the special concept of Try & Buy stores. Thanks to the hybrid model, which
integrates online and offline fashion world, ZOOT helps to break barriers of consumer behaviour not
to buy clothes before trying them on. By the end of 2015, Try & Buy stores of ZOOT are expected to
cover all major towns in the Czech Republic and Slovakia.

Ladislav Trpak, CEO of ZOOT commented:Thanks to this investment we can fulfil our ambition to
become a major player on the fashion market in Central and Eastern Europe, which is overcrowded
with large single-brand fashion chains. Our goal is to bring new, various and fresh brands and styles
from all over the world to the CEE region.”

3TS Partner Jiri Benes, who led the investment, added: “ZOOT, backed by leading Czech technology
entrepreneurs, is in the core of 3TS focus to target investments in fast growing companies in Central
and Eastern Europe given its large growth potential. We are delighted to continue our investment
activities in the Czech Republic with this very attractive investment.”

“We are impressed with the depth and quality of the management team at ZOOT and believe that 3TS has the
resources, skills and market experience to assist ZOOT in strengthening its position across the region”;
“The fashion retail is rapidly shifting to the online space and the CEE market is poised for high growth
rates in the next several years,” Benes added.

Founder of ZOOT, Olda Bajer also commented: ZOOT found the right way how to bring something
special to the online Czech and Slovak fashion world. Since 2012 we have created unique concept of
online shopping and thanks to diversity and our Try & Buy stores, we have unique position in Central
Eastern Europe. We are delighted to cooperate with 3TS as a perfect partner for us, which is used to
operate in highly dynamic markets.”

PwC was acting as financial and tax advisors and JSK as legal advisors to the Investor. Shareholders of
ZOOT were advised by Erste with legal advice provided by BADOKH.

About 3TS Capital Partners
3TS Capital Partners is a leading private equity and venture capital firm in Central and Eastern Europe
with offices in Budapest, Bucharest, Istanbul, Prague, Vienna and Warsaw. 3TS targets investments in
growth sectors including Technology & Internet, Media & Communications and Technology-Enabled
Services. Investors in the 3TS funds totalling over €300 million include EIF, EBRD, Cisco, OTP, Sitra and
KfW among others. Further information is available at:

About ZOOT
ZOOT is the leading online fashion & lifestyle retailer in the Czech Republic, offering over 250 fashion
& home design brands. With more than 100,000 product items on stock, 32 changing rooms and
unique concept “order, try and buy” it allows its customers to try ordered goods in seven Czech and
two Slovak Try&Buy points. ZOOT also promotes own brands ZOOT Original and ZOOT Local
cooperating with local designers and helping various charity organisations.
Further information is available at:

Media Contacts:

3TS Capital Partners

Jiri Benes
Tel: +420 602 651 623
E-mail: jbenes(at)


Andrea Burgerová
PR Manager
Tel: +420 773658446
E-mail: andrea.burgerova(at)