For Release: December 2,2014
Ad2games Secures $9M Series A to Develop Platform Further, Expand Globally
• New investment from 3TS Capital Partners and HitFox Group supports global
expansion of the games marketing platform
• Funding will allow further growth of team with over 30 new positions available
Berlin/Warsaw/San Francisco/Seoul, December 02, 2014 Online games marketing
platform ad2games today announced a $9m Series-A financing round from venture
capital and growth equity firm 3TS Capital Partners, HitFox Group and ad2games’
management team. ad2games will use the funds to further invest in its user
acquisition and traffic monetization platform, accelerate the global expansion of its
business and hire additional experts for its IT team.
ad2games is a performance marketing network that helps game advertisers to find the
right users and players for their games. The company counts more than 150 game
publishers as its partners, including Tencent, Gameforge and Goodgame Studios.
Additionally, 4000+ media partners such as Pro7Sat1, SevenGames and Jeux Video are
part of ad2games’ network.
Headquartered in Berlin, ad2games was acquired by HitFox Group in 2012 and is led by
Albert Schwarzmeier (CEO) and Johannes Rolf (CMO). The company has garnered a
worldwide reputation for delivering quality gamers at scale. The user acquisition side
works with high-quality channels such as Native Advertisement, YouTube/Twitch
integration and Real Time Bidding. Media partners benefit from the opportunity to
monetize via user-friendly ads while reaching eCPMs significantly above market
ad2games has additional offices in San Francisco and Seoul and is planning to use part of
the investment to grow its presence in São Paulo and additional Asian markets.
Furthermore, HitFox is active in the space of user acquisition via its companies AppLift,
PubNative and appiris. The resulting synergies in business relations and technologies
help to foster ad2games’ development.
Albert Schwarzmeier, CEO of ad2games commented: “3TS is the perfect partner for a
company like us, operating in a highly dynamic market. With this investment we will
further-develop our technology around behavioral user targeting and boost our team.
The $81.5 billion games market is expanding fast – this funding will help us grow our
position as a global market leader.”
3TS Managing Partner Pekka Mäki, added: “The more we learned about ad2games, the
clearer it became why they are the leaders for online games performance marketing.
They have a unique combination of a talented team, specific expertise, and innovative
profiling technologies. We are keen to help them strengthen their presence in Eastern
Europe and the USA, which are both key expansion regions for the company.”
Goodgame Studios CEO Dr. Kai Wawrzinek also commented: “As a company with a
strong focus on performance marketing, it is great for us to see that our partner,
ad2games, sees the same developments in terms of growth and speed. It’s evident that
they’re ready for the coming years. ad2games is already delivering a high number of the
right users to our games, and we are looking forward to expanding our partnership
further in the future.”
ad2games is an innovative, technology driven performance marketing platform for games.
As the largest game-focused ad-tech company in Europe, it is also one of the leading game
distribution companies worldwide. Leveraging advanced behavioral targeting technologies
and data processing, ad2games provides quality users for more than 150 game publishers
such as Bigpoint, Gameforge, EA, Kabam, Goodgame Studios and Nexon. ad2games is
present in over 75 countries and provides more than 1.500.000 players for game publishers
every month. The company is part of HitFox Group and headquartered in Berlin with
additional offices in San Francisco and Seoul. ad2games employs 75 performance marketing
and gaming experts from over 25 countries. Further information is available at
About HitFox Group
The HitFox Group is a rapidly growing company builder with 300 employees across ten
companies in Berlin, San Francisco and Seoul. The company was founded in 2011 by serial
entrepreneurs Jan Beckers, Dr. Hanno Fichtner and Tim Koschella. HitFox Group chooses
promising growth markets and launches several new companies within the markets. Right
now, HitFox is growing companies in the fields of Big Data and advertising. All subsidiaries
benefit from close relationships, shared knowledge and the experience from seasoned serial
entrepreneurs and market experts. Further information is available at: www.hitfoxgroup.com
About 3TS Capital Partners
3TS Capital Partners is a leading private equity and venture capital firm in Central and
Eastern Europe with offices in Budapest, Bucharest, Istanbul, Prague, Vienna and Warsaw.
3TS targets investments in growth sectors including Technology & Internet, Media &
Communications and Technology-Enabled Services. Investors in the 3TS funds totaling over
€300 million include EIF, EBRD, Cisco, OTP, Sitra and KfW among others. Further information
is available at: www.3tscapital.com
Christoph Diepes | cd(at)ad2games.com | +49 30 240 888 223
Press and media: www.ad2games.com/press