3TS Capital Partners Newsletter November 2020 Issue

Dear friends,

In a panel discussion I moderated last week we reviewed all the positives 2020 brought us. Among other things, we talked about the fast pace of digitalization and thus a climate where many exciting new companies are being born. What are the most impressive technologies you are seeing? Write me on jhenniova@3tscapital.com.

Enjoy the newsletter and stay healthy,

Jasmina Henniova, Communications & Investment Manager and the 3TS team


3 Key Learnings on Steering Course Amidst Crisis by Piotr Sliwa

Piotr, Investment Director at 3TS, highlights his key learnings with companies making the most out of the crisis. How to satisfy customers and protect cash in difficult times? What happens if your old product isn’t needed anymore? Read on to learn more.

Jasmina Henniova from 3TS Named on “Future 40 List” by Real Deals and PER

We are delighted that Jasmina, our Communications & Investment Manager, has been named as one of this year’s “Future 40: Diversity & Inclusion Leaders” by Real Deals and PER. The list features industry veterans like Helen Steers from Pantheon or former Invest Europe CEO Dörte Höppner and representatives from Hamilton Lane, Capital Dynamics, Coller Capital and Blackstone among others. Congratulations everyone!


Tresorit Receives Gartner Peer Insights Customers’ Choice 2020 Distinction

Tresorit is the 1st ever end-to-end encrypted content collaboration platform to be recognized by the Gartner Peer Insights Customers’ Choice distinction for the Content Collaboration Tools market. They are listed alongside Google Drive, OneDrive and Dropbox Business.

Joanna Catalano Joins Piano as New Chief Growth Officer

Joanna’s proven track record has delivered profit growth and revenue with a focus on new market entry strategies for companies such as Dentsu Aegis Network, Google, American Express and Starwood Hotels.

Webinar on Effective Diversity & Inclusion Programs by Entelo

Today on November 18th at 20:00 CET / 11:00 PT, Entelo is organizing a webinar with amazing speakers such as Senior Sourcing Leader at Amazon Kevin Walters or Manager of Corporate Marketing at Salesforce Kai Johnson.


How Startups Are Tipped to Fuel a Post-Pandemic Jobs Surge – Sifted

How important is the venture ecosystem to the European economy? 73% of all European tech jobs are generated by 4,900+ startups. Great to see how those companies have become a growth engine for jobs across e-commerce, healthtech, fintech, business apps and others.

Why You Can’t Hire a VP That You Don’t Love – SaaStr

No one knows how long the pandemic will last, nor its long term effects. This founder’s clear long term vision, speed, adaptability and resilience propelled him through to build three winners, during two recessions.A wrong hire at the executive level costs €0.5-1.5m in expenses, excluding the opportunity cost of missed revenues, churn or product delays. Having strong team dynamics and the absolute trust to delegate are critical factors for efficient scaling.

Q: What’s the most important growth metric to get right? A: Retention – Lenny Rachitsky

You can’t grow the business without outstanding retention. There isn’t enough new revenue out there to replace a sub-par retention rate. This Twitter thread outlines 7 ways to improve product retention, 7 ways to improve product value, 4 ways to improve onboarding and 4 ways to have habit-forming products – all are actionable ideas.


Alina Georgescu, Investment Manager, Catalyst Romania

Alina is Romanian and she joined 3TS in 2016 as part of the Catalyst Romania team based in Bucharest. She is responsible for screening the market for investment opportunities, supporting portfolio companies, and managing many aspects of investor relations, fundraising and reporting. She is also participating in board meetings of portfolio companies and assisted a couple of exits, namely SmartBill’s sale to Visma in 2020 and Vector Watch’s sale to Fitbit in 2017.

With more than 10 years of experience in entrepreneurship, economics and investments, Alina started her career working for a couple of senators in the Romanian Parliament as an economic consultant and later interning in the German Parliament. She then decided to establish her own small consultancy which was part of a consortium for a €2m European-funded project. Her passion for women’s clothing later led her to co-found a fashion online store, where she gained hands-on e-commerce experience and enhanced her business and marketing skills. Alina sold both of her businesses to high-net-worth buyers from her network. She also currently serves on the board of Elite Business Women investment fund, a financing program dedicated to Romanian female entrepreneurs.

Alina holds a master’s degree in Business Administration from the Bucharest Academy of Economical Studies. She is married and a proud mother of a 2 years old son. Her black cat and Golden Retriever dog (yin and yang as she likes to call them) are also considered part of the family. She loves traveling, music, playing piano and going to concerts and musicals.

Alinas’s Favorite Quote: “You can do anything, but not everything.” (David Allen)
Last Book Read: Zuleikha Opens Her Eyes – Guzel Yakhina