Vienna, Warsaw, London, 2 December, 2021
3TS Capital Partners, a leading European growth capital investor, announced today that its portfolio company, SALESmanago has been successfully acquired by a private equity consortium composed of SilverTree Equity and Perwyn. SALESmanago is a leading SaaS no-code CDP & Marketing Automation platform. 3TS realized an exceptional return on the investment, as the Company grew revenues over 400% in the 5.5 years as part of the portfolio. This is 3TS’ third exit of 2021.
“We are delighted to have been part of SALESmanago’s journey and to be able to bring strategic guidance at critical inflection points, as the Company scaled revenues over 50% per year.”, said Zbigniew Lapinski, Partner at 3TS Capital Partners. “Greg and the entire team have done an incredible job growing SALEmanago from a local leader to a breakthrough technology and a global challenger in the marketing automation platform segment.”
“3TS worked closely with us and supported SALESmanago with operational insights through tremendous growth, as well as during the challenging moments of great change as our Company evolved.” added Greg Blazewicz, SALESmanago’s Founder and CEO.
SilverTree Equity and Perwyn acquired SALESmanago in a nine-digit transaction, which included a growth investment that the Company will use for further expansion. SilverTree Equity is a leading UK-based private equity firm with deep expertise in technology and software businesses. Perwyn is a UK-based family-backed private equity investor.
Headquartered in Krakow and founded in 2012, SALESmanago is a leading SaaS marketing automation and Customer Data Platform company. Its solution harnesses the full power of first- and zero-party data, combining advanced analytics and AI automation to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels. SALESmanago’s customers are a mix of large blue chip and mid-size organizations located across Europe, the Americas and Asia and spanning all industry verticals. Customers include Starbucks, Burger King, Pizza Hut, BMW, Toyota, Harley Davidson, Victoria’s Secret, Crocs and T-Mobile.
For more information, please visit www.salesmanago.com
About 3TS Capital Partners
3TS Capital Partners is a technology focused growth capital firm investing across Central Europe. 3TS provides expansion capital for businesses in growth sectors including Technology & Internet, Media & Communications and Technology-Enabled Services. The combination of strong financial backing, strategic value-add and extensive networks form the foundation of the 3TS company-building strategy. Investors in the current and past 3TS funds totaling over €400 million include EIF, Erste Group, Tesi, Cisco, OTP, EBRD, AWS, Sitra, KfW, and 3i among others.
For more information, please visit www.3tscapital.com